Promoting Yourself on LinkedIn: A Guide to Success
It’s okay to talk about yourself…
Especially if you are trying to get a job in the marketing world. Showing a prospective employer the skills that you have can help determine if you can get the job or not. Promoting yourself on LinkedIn can happen in a number of ways. One way that is highly recommended, and that can show employers your skills and experience, is having a LinkedIn account. LinkedIn is a social media networking site that is used to help potential job candidates find jobs and employers find the right employees for their business.
There are a number of ways to promote yourself on LinkedIn:
Your Profile Photo
The first way is to use a professional picture for your profile. One big recommendation is to choose a picture that looks like you in a work environment. The more professional the better. One tip for a professional looking photo is that the photo should look like you, and you should wear clothing that you would wear to work. You also want to make sure that the photo is a closeup, but don’t make it too close. You don’t want a prospective employer to see your nose hairs! Something else to keep in mind is the background. Make sure that the background isn’t too distracting and is clear enough that there aren’t any glares. Following these simple steps will help you make a great profile picture.
Add Detailed Work Experience
The next step to promoting yourself on LinkedIn is to add your work experience. Try to add as much detail to each job as possible. It can help showcase the skills that you have and show the assortment of work that you can do. One way that this can be accomplished is by showing what a typical day at the job was like. Try to get to the best detail that you can.
Another thing you can do to promote yourself on LinkedIn is to show your education and volunteer experience. List any certifications and degrees that you have. Consider adding what interests and clubs that you participated in while in school.
Show Off Your Skills
The next thing that employers look at is your skills list. Try to put as many skills as possible to show what you can do. All of these skills don’t have to be workplace skills. Try to think of your relationship skills with family and friends. This will show that you are relatable and work well with others. Every workplace loves having employees who can work together, so adding these interpersonal skills to your profile is essential. Make sure that you work to get endorsements from your connections so that there can be evidence that you truly have these skills.
Don’t Forget Recommendations
What needs to be done next in regards to work on your profile is getting recommendations. Recommendations are personal testimonials from coworkers, instructors, and others who can bring firsthand knowledge about you and can attest to the great person you are. It is important that you ask for recommendations from people that you had a good working relationship with. Doing the opposite could affect future job searches. Ensure that the best recommendations are displayed on your profile for potential employers to see.
And You’re On Your Way to Success!
Promoting yourself on LinkedIn can be easily accomplished by following the suggestions on this list and will help you in the future. Put as much detail as possible so that your profile stands out among the others. This can help show any hiring manager why you are the best of them all. Good luck and don’t be afraid to talk about yourself.