Marketing During the Covid-19 Pandemic

This is a strange time to be living.

Marketing during the Covid-19 pandemic can be difficult. As you know, recently the entire economy was locked down. Chances are most people you know haven’t experienced anything like this before in their lives. It’s an uncertain time, and knowing how to keep your marketing efforts up within your company is important.

Here are some tips to help you with your marketing efforts during these uncertain times in the Covid-19 Pandemic:

When Marketing During Covid-19, Don’t Spread Fear

Due to the uncertainty of Covid-19, many are living in more fear now than ever before. Many businesses are taking advantage of that fear to bring in traffic. Not only is this practice very ethical, it also upsets consumers. Drawing traffic to your site and social media channels with messages of hope is a much better way to market.  

When Marketing During Covid-19, Increase Your Social Media Presence

With individuals going out in public less and staying home more, many find themselves on social media more. In fact, a recent Forbes study found that social media usage rates have increased nearly 61% since the Covid-19 pandemic started.

With consumers on social media now more than ever before, your company has a chance to increase its influence on viewers. With an estimated 2.26 billion users, you should consider Facebook a must to post on. Instagram has also reached more than 1 billion users and is a great tool you should use.

The type of content that a your business posts could be:

• Blog Posts from your website.
• Pictures and videos that properly represent your company.
• Industry relevant posts to show your followers you are up-to-date with the industry.
• Customer reviews and testimonials to showcase your successful brand.

To learn more about the type of content that your business should post on its social media, continue reading.

Maintain Your Integrity

While maintaining your integrity is a practice that your company should incorporate at all times, this is especially helpful during times of crisis, especially during the Covid-19 pandemic.

Some good practices your business can easily incorporate to show your integrity could include:

• Donating money to non-profit organizations
• Holding an actual charity event to benefit a non-profit organization. 

If your company is doing good, there is nothing wrong with posting about it! Not only will posting inspire others to do good, it will also build a good reputation around your company.

Adapt to New Trends

Because of the uncertainty of living in these times of the Covid-19 pandemic, many things are changing rapidly and the same goes for the digital marketing world. Keeping up with the latest trends is vital.

For example, Twitch realized that many of their users desired to be more productive after spending countless hours online, so they adapted and offered streams to learn another language.

The cooking equipment brand, Equal Parts, realized that many people are going to be cooking a lot more because they are stuck at home, so they created a text line where people can text in and receive meal ideas, cooking tips, and inspiration.

While these examples may not directly relate to your business you can use the same principle that these companies followed: They saw a changing world and adapted.

For more tips and tricks on writing high quality content, click here: https://alpinemarketingventures.com/2020/10/30/how-to-write-high-quality-web-content-that-will-rank-high-on-google-infographic/

Prepare for the Future

If you prepare for the future you can give your company an opportunity to get “ahead of the curve” compared to your competitors.

The companies that strive to stay on top of new trends and curves are the ones with the most customers.

For example, most users online feel there is too much information. According to AllTwitter, in every minute of the day nearly 685,000 pieces of content are shared on Facebook, 2 million searches are made on Google, and $272,000 is spent online.

This information overload doesn’t mean that it’s bad for you to put content online, it means that what you post online needs to be high quality. Those who post lots of content but not high quality content lose the trust of their viewers and don’t retain them. However, when you post high quality content you have a better chance of keeping your viewers.

Preparing for the future can help your company’s digital marketing thrive, especially during the Covid-19 pandemic. For more ways to stay up to date and improve your marketing skills during Covid-19, visit our blog: https://alpinemarketingventures.com/blog/