Instagram Reels and How to use them in your Business

Instagram Reels- you may have noticed this new addition over the past few days on your Instagram feed. Reels are rolling out, and many users are taking advantage of the 15-second video feature in fun and silly ways. But beyond just another video feature, Reels can be utilized to help your young business grow. Not a young business? That’s okay! Instagram Reels are versatile in that any and every business should be taking advantage of them. Not only are they an excellent way to market your products or service, but they are also fun!

So what are Instagram Reels? Much like the popular platform TikTok where users are going viral for their minute-long videos featuring anything from dances, parenting advice, and everything in between, the way reels work promotes short and entertaining videos.

So how can you and your business take advantage of this new feature? First of all, don’t take yourself too seriously! 15 seconds is not a long time, so your main goal with reels should always be to capture the attention of your audience in a new and exciting way.

Depending on what your company is, there are so many different ways you could create content within Reels. A makeup brand may consider doing 15 second product tutorials where they showcase a new look everyday. A window washing company could make a montage of satisfying before and afters featuring some sparkling clean windows. Find your niche within your business and have fun with it!

If you have been using TikTok to market your company (which you definitely should be doing if your target audience ranges anywhere from 13-24 years old!) then you will probably be more familiar with how Reels works. Instagram even created a page just for Reels that users can scroll through. Sound familiar? Yeah, exactly like TikToks “For You Page.”

Either way, Reels is not a difficult feature for you to familiarize yourself with. No matter what your brand is, there is a place within Reels just for you. And do not feel discouraged if none of your competitors are using Reels! This should be encouraging, if anything, because you will set yourself apart from the crowd! So get out there, get creative, and make some Reels!

Be sure to visit our blog for more marketing advice for your young business here!