5 Ways to Create Better, Engaging Videos
Have you ever scrolled through social media and came across a “thumb-stopping” video?
Or did your friend share with you a video because it’s a “must share”?
Have you wondered what makes these videos so engaging and how to improve your own video quality?
Well, you’re in luck! Here are 5 tips to create better, engaging videos your audience will want to watch:
1. Create Better Videos with Storytelling
“If a picture’s worth a thousand words, a video is priceless” (Worldwide, 2012). There is a lot more that can be said in a video than a still photo.
People are a lot more engaged with videos that portray a story. Hoot Suite shared that, “stories that contain surprise, awe, and joy are the most shareable of all”.
Stories that evoke emotion and are relatable to the audience will be the most engaging, creating better videos. That way it keeps your audience’s interest as they watch your video.
2. Create Better Videos by Making A Powerful Beginning
Usually while scrolling through social media you have only a few seconds to catch people’s attention.
In an article from theladders.com on catching interest through video they said, ” You have 2.7 seconds to grab someones attention, no pressure.” From the title you have less than 3 seconds to cause someone to stop scrolling and continue to watch your video. So, it is essential to catch attention within the first three seconds when creating better videos.
In order to have an attention grabbing beginning, you might want to start with a captivating line. For instance, you might want to start by delivering a promise or start with an interesting statistic.
You could also start with a unique fact, or address from the beginning that your message is of value. Starting your video with a powerful beginning will give your audience a reason to stick around and watch your video.
3. Make it Educational
People like to be informed and educated on topics they are interested in. Share things that contain valuable knowledge and will be beneficial to your audience to create better videos.
Also, to avoid creating a boring video, you can add humor. It will help to refrain from making it too detailed and avoid overloading your audience with too much information. Try to create it though your audience’s point of view, and add what would interest them. Informational videos are very popular to watch and make for a great, shareable post.
4. Short, Simple and to the Point
According to a study by Microsoft, “the attention span of the average human is 8 seconds” ( 2018, Contributor). It is best to have videos that are kept short and focused on the point of your message.
Studies also show that “videos up to 2 minutes long get the most engagement” (Lister, 2020). You will create better videos and gain engagements by keeping your videos short, simple and to the point.
5. Inspirational and Motivational:
Hoot Suite found that “positive messages are more shareable than negative ones”. People will most likely watch things that are inspiring and motivational because we tend to gravitate towards things that make us feel happy.
Nike is a great example of creating videos and sending out messages of inspiration – even their motto is ,”Just do it”, illustrating the motivation that people are drawn to. As they market through inspiration and motivating to their audience, they gain back a lot of engagement.
By creating better videos that evoke positive, motivation, and inspiration, you will gain – in return – a positive reaction from your audience.
Conclusion: Why Video?
Videos are a great way to reach out to the public and bring an increase of brand awareness. About “88% of marketers who use video content are satisfied with their ROI (Return on Investment). Plus, “93% of businesses gain a new customer as a result of posting a video on social media” (Ahmad, 2019).
By adding these 5 tips to improve your video quality, your engagement with your audience will increase and you will be pleased with the results!
Find more tips and tricks at our Alpine Marketing Ventures website!