Sending Boring Emails? Our 5 Design Tips Can Help
Do you find yourself creating boring emails? When it comes to selling, the first impression is everything. The same goes for email marketing. Creating an eye-catching design can greatly reduce the bounce rate of your emails, making them more effective and increasing conversions. If you find yourself sending boring lifeless emails to your consumers, then our five design tips can help!
To Avoid Creating Boring Emails, Keep it Simple
Some of the most noticeable graphics are simple minimalistic designs. I mean ultimately you want the reader to see your text and take action, not be consumed in an overwhelming design. Google has always done an excellent job of keeping their emails sophisticated but simple. The key is to make your email stand out, but don’t let the design steal the show.
Example of a simple email.
Follow the Trends
Geometric shapes, symmetry, and chevron is a thing of the past, the new trendy design is organic shapes. Shapes and designs inspired by nature is what’s fashionable in 2020. Wix has done an outstanding job at keeping their design simple but trendy.
Write Powerful Copy
Creating an amazing design is great, but if you don’t have copy that converts then you’re at a loss. Email has always been a great platform for writing text and reading content, and a compelling design can assist in grabbing the attention of the reader, but ultimately, it’s the headlines and copy that will compel your reader to click on your call to action. Chegg does a great job at writing striking headlines while also supplying the appropriate CTA.
Create Clickable Buttons
Make it clear what you want your customer to do next. Making a clickable button to assist in that process is a great way to funnel your audience. The button and call to action should be isolated from the design. The color of your button should contrast the color of the design of your email to make it easier for the customer to find the CTA.
Test Your Design
Before sending out anything it’s always important to send out a mock email to see what your customers will see when they receive the email. Review how the graphic is embedded in the text and make sure that the graphic isn’t too large, so your customer doesn’t have to wait to load a high-resolution photo. Studies have shown that over 70% of people delete an email within the first 3 seconds if it hasn’t displayed properly. Check your email on different platforms as well, 3 times as many people check their emails on mobile over desktop and viewing emails on smartwatches is on the rise as well. Testing your email is essential.
These tips will help you to create more engaging emails that look appealing to your customers. Need more help with your email marketing, or any other things marketing? Then check us out right here at Alpine_Marketing_Ventures.
Sources
https://www.dtelepathy.com/blog/design/28-tips-for-designing-effective-html-emails