Top 3 Reasons Print Ads are effective in a Digital World
In Today’s world, there’s been an upward increase in marketing and advertising whether it’s a large corporate business or small business start-up. Print ads will boost your business and revenue!
1. Print Ads: “A Picture is worth a thousand words.”
Print readers have a larger attention span and look at pictures more. Pictures do speak louder than words. The attention span is larger when there’s a picture involved and it’s in a person’s hands.
And, in fact, there is still a large audience that actually prefers to hold paper – whether it’s magazines or books, some people find reading from print more relaxing and less obnoxious than looking at a screen.
2. Print Ads Manage Your Position.
Print gives you complete control of where you would like to organize and position your advertisement. Would you like to put certain ads on the front or back? It’s all in your control. You won’t have to worry about those pesky pop ups showing up on your advertisement blocking your pictures.
3. Less Competition and More Loyal Readers and Consumers.
Print has less competition than digital marketing. An advantage to Print marketing is that you can physically leave the magazine, newspaper, or flyer directly on your target audience’s house. These consumers tend to be more loyal when physically having a Print Ad of their own.
So don’t discredit print ads because the world is getting more digital. In marketing through print ads, there is still a place for them that will always provide an advantage for you and your business!
For more tips on marketing, visit our blog!
(All Business Editors, Print Advertising Pros and Cons)
(Dan Shewan, How to Write an Awesome Blog Post in 5 Steps, August 1, 2019) https://www.wordstream.com/blog/ws/2015/02/09/how-to-write-a-blog-post
(Prasenjit Dasgupta, What are the advantages of printed media?, Jan 31, 2018)
https://www.quora.com/What-are-the-advantages-of-printed-media