5 Simple Steps To Grow Your Business With Social Media
There are currently 3.48 billion people using social media; a gargantuan number! With such an obscene amount of people, there must be some that are willing to choose your brand. Why is it that some businesses excel and get sales through social media, and some wither in anonymity? We show you how to grow your business with social media in 5 simple steps.
Plan with the end goal in mind
Having a social media account is like having a gym membership: it only benefits you if you use it right. Posting content that is merely informative or entertaining with no intended objective will not convert that viewer’s interest into action. When preparing your social media posts, prioritize your desired results. Everything you tell the viewer should invite them to engage.
Use social media features to drive traffic to your sites
Many social media platforms offer paid services to elevate your brand awareness. For example, Facebook offers ad boosting to its 1.4+ billion active users. Use these traffic-increasing campaigns to promote your presence on the platform. When you utilize the next steps, this presence will be transformed into interest, and ultimately sales.
Snag audience attention with prominent pictures, videos, and headlines
Odds are that most people are not looking for your website specifically, but if you capture their attention and offer something that will solve their problems, they will give you the time of day. Headlines that capture attention give numbers, ask questions, flag common mistakes, and use the words “How to.” Pictures should elicit some emotional response from viewers and can be used to break up your body text as well to make it visually appealing. Videos engage the viewer even further and create a more memorable experience, with which they will associate your brand. Use these tactics frequently to draw in a pool of potential customers.
Offer heaps of value before you invite viewers to act
“Hello, my name is Todd. Would you like to go out with me?” How did that feel? Are you going to say yes? Not likely. Asking people to buy your product/subscription/service without showing them the benefits is like asking out a stranger without first establishing trust and rapport. Give reasons why your brand is worth their time. Say your product provides a cloud network with 1 TB. Who cares? When your product provides a cloud network accessible anywhere, allows the whole company to stay on the same page at all times, and has enough storage to last your business for years—that’s something people will buy. Show how your product will solve the customer’s problems.
Make it as easy as possible when inviting to act
This is the end goal; you want people to go from interested passersby to committed customers. After showing what unique value your brand offers, entice the viewer to respond. Use action verbs that create urgency, such as: “click now,” “sale ends soon,” or “join today.” Allay the fears of the customer by communicating convenience via “no install required” or “30-day money-back guarantee,” in order to give the customer a reason to set their reservations aside and accept your business. Provide direct links and contact information that will make it as easy and painless as possible for the consumer to sign up. Remember, people hate spending money; they will assume that if you don’t make it easy for them, you don’t care enough about obtaining their business.
If you follow these 5 steps, you will see a higher conversion rate of people on the internet transitioning into closed sales. This will enable your brand to thrive in a competitive environment. When you start with our formula for obtaining brand awareness, then interest, and finally action, you will observe a much greater return on the work invested into your business. For more tips, go to https://alpinemarketingventures.com/ to learn the skills you need to thrive or let us take the reins in leading your brand to success.
Sources
“5 Smart Ways to Use Social Media to Grow Your Business in 2019, Aimee Tariq, 2019”
https://www.entrepreneur.com/article/330538
“Digital trends 2019: Every single stat you need to know about the internet, Simon Kemp, 2019”
“How to Use Social Media for Small Business: 11 Simple Tips, Christina Newberry, 2018”
https://blog.hootsuite.com/social-media-tips-for-small-business-owners/