5 Ways to Improve Your Business Website

Is your online business struggling? One of the reasons might be an unprofessional website that doesn’t appeal to your customers. Did you know that a staggering 76% of U.S. consumers shop online? That means having your business online is a great way to reach potential customers, but only if your website makes them want to stay. Here are five ways to improve your business website.

1. Get an SSL certificate

When people come to your online store, they want to feel like their information is secure. Nothing can scare away a customer like the red letters in the address bar that say, “not secure.” You don’t have to pay a lot to get an SSL certificate. In fact, you can get a free SSL from a website like Let’s Encrypt or Comodo. There are articles online about how to install your certificate. A lot of web hosting companies also offer free SSL certificates.

2. Make a Mobile-Friendly Website

With 77% of Americans owning a smartphone, it’s more important than ever that you make a mobile-friendly website. Not only does a mobile-friendly website keep potential customers from leaving your site, it helps your website to rank higher in search engine results. You can usually find responsive design templates when you use a web builder. If you are using the services of a web designer, make sure they are making the site mobile-friendly.

3. Choose a Good Color Scheme

Typically, it’s best to stick with three colors that you will repeat throughout your site, and one of those colors should be white. Using too many colors will make the website seem unorderly and unprofessional. If you don’t know much about choosing colors that go well together, a good resource is coolors.co. 

4. Use Good Photography

You don’t have to spend an enormous amount of money on photography. Many times, you can get away with using some good stock photos, which can be found on websites like Pexels.com or Unsplash.com. When taking product photos, try to use a white background. You can also have a professional edit those photos to make them look even better. The better your photography, the more likely a person is going to be to stay and buy something from your business.

5. Learn Some Basic Typography

Knowing good typography practices can set your website apart. Knowing what fonts go well together and how to use contrast to make certain things stand out will help the overall look of your website. A good resource to learn about typography is https://www.creativebloq.com/typography/what-is-typography-123652.

Need More Help?

Using these tips will help you bring your website to the next level and bring in those customers you might otherwise be missing out on. 

Does the thought of navigating the ins and outs of web design by yourself overwhelm you? Let the professionals at Alpine Marketing Ventures take the wheel (or mouse to be more exact) so you can concentrate on running your business. 

By Cara Batty

Sources

http://maristpoll.marist.edu/wp-content/misc/usapolls/us180423_NPR/NPR_Marist%20Poll_Tables%20of%20Questions_May%202018.pdf#page=2