Why Using Tik Tok For Business Is A Game Changer
Tik Tok is not just a place for viral dances or pranking your significant other, it is also used to make small businesses grow. The world of Tik Tok is one of the most popular and fastest-growing social media platforms in the game right now.
People are still social distancing, but not distancing themselves from their cell phones. In turn, the best way to reach your targeted audience is to make sure to use social media to engage your clients.
The Background
Let’s first start with a brief background of what Tik Tok is. According to the Tik Tok website, Tik Tok is defined as, “the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.”
Most of us have recognized that video is a great way to help with engagement, so why not post short videos showing why your t-shirt company is the best rather than just simply writing a quick 4-word post saying you’re the best?
Does Tik Tok Fit My Demographic?
Instead of telling you the demographic, let me show you;
This infographic displays that more males are active in the app than females. For you folks that consider yourself to have a younger audience, then this app is for you! The younger generation is full of excitement for new products and new ways to look at the world, so give it a shot.
Why Reach This Audience?
The younger generation is more likely to share their thoughts and give reviews on social media platforms compared to any other age group. The younger generation’s Instagram stories are constantly updated and reviews are constantly written in order to tell their peers about their new and exciting findings.
These findings include:
•New and upcoming artists – whether that be music or art,
•Brands selling articles of clothing,
•New hair and skin products,
•Recipes,
•And so much more!
In a lot of ways, video is the best resource to drive engagement and grow your business overall.
“80% of video marketers claim that video has directly increased sales.”
Conclusion
If you are looking to get a bit more creative with your marketing, Tik Tok is the way to go! A young and energetic audience is found here and is willing to take steps to buy and search for products or services that you have to offer.
Hop on Tik Tok and give it a try!
For more business tips, go to our Alpine Marketing Ventures website.
Sources
(Wyzowl, 2020) (Source: https://www.hubspot.com/marketing-statistics)
https://unsplash.com/photos/5KrZ3UoDKC4